Briefings Direct

Find the podcast on iTunes/iPod and Podcast.com. Read a full transcript or download a copy. Request an app marketplace demo. Sponsor: Partnerpedia.

As enterprises and most business users rapidly adopt smartphones and make them mission-critical to their work and lives, tablets are fast on their heels as a similar major disruptor. These fast-moving mobile trends together are also escalating demand for enterprise app stores.

The App Store is rapidly gaining admiring adopters, pioneered by Apple, thanks to its promise of reducing cost of distribution and of updates -- and also of creating whole new revenue streams and even deeper user relationships. RIM, Apple’s iOS, and Google Android devices are rapidly changing the way the world does business ... and the app store model is changing the way the world does software.

App stores work well for both buyers and sellers. The users are really quite happy with paying for what they have on the spot, as long as that process is quick, seamless, and convenient. Vendors, service providers, and communication service providers should therefore explore how such stores can be created quickly and efficiently to strike, as it were, while the app store iron is hot.

So the onus is now on a variety of business service providers and enterprises to come up with some answers for app stores of their own and to serve their employees, customers, and partner ecosystems in new ways. This can't be done haphazardly. The new app stores also must stand up to the rigors of business-to-business (B2B) commerce requirements, not just consumer-driven games.

To learn more about how the enterprise app store market will shape up, BriefingsDirect assembled a panel to delve into the market and opportunity for enterprise app stores, and to find out how they could be created quickly and efficiently.

The experts included Michele Pelino, a Principal Analyst at Forrester Research; Mark Sochan, the CEO of Partnerpedia, and Sam Liu, Vice President of Marketing at Partnerpedia. The panel was moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Find the podcast on iTunes/iPod and Podcast.com. Read a full transcript or download a copy. Request an app marketplace demo. Sponsor: Partnerpedia.