Welcome to the latest BriefingsDirect SOA Insights Edition, Vol. 11, a weekly discussion and dissection of Services Oriented Architecture (SOA)-related news and events, with a panel of IT analysts. In this episode, recorded Feb. 2, 2007, our experts examine a battle for control over what SOA is and does. Whomever controls the SOA to a large extent controls the company -- but how should that control actually work? Will companies take a lesson from world history on how to run the business and allow for federated and balanced power? Or will mismatched control over business elements, exacerbated by IT that can not reflect the will or wills of the controlling factors, drag SOA and productivity down? Our analysts and guests have some unconventional and startling conclusions, as well as thoughtful insights. Join noted IT analysts Steve Garone, Joe McKendrick, and Jim Kobielus -- along with guest Miko Matsumura, the vice president of SOA products at webMethods -- for our discussion, hosted and moderated by Interarbor analyst Dana Gardner. Read a full transcript of the podcast at http://briefingsdirect.blogspot.com/2007/03/briefingsdirect-soa-insights-analysts_23.html.
Direct download: Briefings_Direct_Insights11.mp3
Category:B2B Informational Podcast -- posted at: 4:16 PM

What is the state of B2B search marketing? What are the business and technology drivers that make online search an emerging tool for business discovery and procurement? We put these questions to Forrester Research Senior Analyst Shar VanBoskirk and to Bryan Burdick, chief operating officer at ZoomInfo, to explore the new power of targeted, semantic-oriented business search and marketing. More product information, market research, and detailed business information is available online than ever. Yet general search engines do not always provide the detail, context, and semantic benefits needed to find the right business information fast. New vertical search engines are targeting the business consumer, or the "pro-sumer," and delivering ever more targeted results to the B2B searcher. Search-driven online marketing is also leveling the playing field for the little guys to compete against the big guys. B2B search provides a way for small, local advertisers to find the customers and other businesses that are actually looking for the services and products they provide. Learn more about future trends in B2B search and advertising in this sponsored podcast discussion, moderated by Interarbor Principal Analyst Dana Gardner. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/03/transcript-of-briefingsdirect-podcast.html. Listeners are also invited to learn more about B2B advertising opportunities with ZoomInfo. Just go to http://www.zoominfo.com/adpodcast to learn how Zoominfo's business search portal provides a rich new online B2B advertising opportunity. Sponsor: ZoomInfo.
Direct download: BriefingsDirect_Zoom2.mp3
Category:B2B Informational Podcast -- posted at: 4:19 PM

Welcome to a special BriefingsDirect presentation, a podcast created from a recent webinar on how BlueNote Networks and the Seaport Hotel in Boston uniquely integrated Web services and voice-over-IP (VOIP) to create a touch-screen-enabled, in-room portal offering for guests. This unique telephony, unified communications, customer-service and Web information-access portal approach for guests may well define the next generation of hotel-based client services. The rich access point also helps hotels to better expose and monetize their service offerings. Listen to this deep-dive exploration of a convergence application project that leverages BlueNote's servers, tools and frameworks. The full webinar and presentation slides are available at http://www.bluenotenetworks.com/webinars. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/03/transcript-of-webinar-on-how-bostons.html. Sponsor: BlueNote Networks, Inc.
Direct download: BriefingsDirect_Seaprt_Wbnr.mp3
Category:B2B Informational Podcast -- posted at: 1:31 PM

Welcome to the latest BriefingsDirect SOA Insights Edition Vol. 10, a weekly discussion and dissection of Services Oriented Architecture (SOA)-related news and events, with a panel of IT analysts. In this episode, recorded Jan. 26, 2007, our experts examine best-of-breed versus SOA suites, master data management, and the new role for enterprise architects. Our analysts have some unconventional and startling conclusions, as well as thoughtful insights. Join analysts Steve Garone, Joe McKendrick, Neil Macehiter, Tony Baer, and Jim Kobielus and for our discussion, hosted and moderated by Dana Gardner. Read a full transcript of the podcast at http://briefingsdirect.blogspot.com/2007/03/briefingsdirect-soa-insights-analysts.html.
Direct download: BriefingsDirect_Insights10.mp3
Category:B2B Informational Podcast -- posted at: 2:35 PM