Dana Gardner discusses with Scott Mace of Calendar Swamp how calendar interoperabilty is a topic ripe for an awakening. Mace explains how the inertia afflicting shared extranet group calendaring will soon get a nudge toward broader inclusion -- Google or no Google. There is a huge potential market for a good and broadly sharable calendar service. Listen to the trends background and subsequent forecast of how broadly but carefully shared calendars will soon inject higher productivity into most daily business and home workflows.
Direct download: BriefingsDirect_Calendar_Interop_With_Scott_Mace_20060117_1614.mp3
Category:podcasts -- posted at: 4:53pm EDT

Are the forces reshaping how IT is created, marketed, and distributed a seachange, or a blip? Public relations and marketing maven Sam Whitmore of Sam Whitmore's Media Survey (www.mediasurvey.com) joins Dana Gardner of Interarbor Solutions to flesh out the impacts on selling software wrought by blogs, RSS, and podcasting. Sam advices IT marketers to embrace and extend, not phase out, traditional marketing by exploiting the new modalities and viral distribution avenues gaining ground today. It's a lively and enlightening 45 minutes with an IT industry veteran.
Direct download: BriefingsDirect_Marketing_2.0_20060116_1123.mp3
Category:podcasts -- posted at: 12:34pm EDT